13 Canons
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13 Canons
Book a free 30-minute fit call (opens in a new tab)Take the AI fit check

13 CANONS | AI FOR GROWING BUSINESSES

AI that actually does the work.

We help growing businesses respond to inquiries, reduce repetitive work, and connect their websites, customer tools, and follow-up workflows.

Greater Seattle, Washington · Remote delivery

Book a free 30-minute fit call (opens in a new tab)Take the AI fit check

The call is a conversation with us. The fit check is a self-guided, eight-question questionnaire you can do on your own.

Starter offers

Three practical ways to get started

Start with one bottleneck. We define the scope, costs, and a useful success measure before work begins.

  • AI Front Desk & Follow-Up

    Capture inquiries and give your team a clear next step.

    • One agreed intake or missed-call workflow.
    • Approved answers, routing, and human handoff.
    • One supported calendar or CRM connection.
    • Testing, operating notes, and team handoff.

    Starting at $999 setup

    Managed support from $199/month

    Software, phone/SMS, and AI usage billed separately.

    Discuss my front deskSee what the front desk covers

  • Local Search & AI Visibility

    Help customers find your business and understand what you offer.

    • Review website access, business facts, and service content.
    • Review local profiles where relevant and eligible.
    • Improve up to three priority pages and relevant structured data.
    • Establish a search and inquiry measurement baseline.

    Starting at $1,500 one-time

    Optional optimization from $499/month per location

    Discuss my visibilitySee what visibility work covers

  • Websites & Connected Marketing

    Give your business a clearer website and a connected inquiry process.

    • Up to five responsive core pages with copy based on approved facts.
    • Clear service information, FAQs, and contact paths.
    • Inquiry routing and appropriate analytics connections.
    • One agreed follow-up workflow, testing, and handoff.

    Starting at $3,500 one-time

    Optional website care from $299/month

    Ongoing marketing management is scoped separately.

    Discuss my websiteSee what a website project covers

We confirm the scope and total cost before work begins. Third-party software, usage, hosting, domain, and production costs are separate where applicable. Larger integrations and ongoing marketing management are scoped separately.

See all services, including measurement

What your business is missing | Independent research

AI use is common. Embedded workflows are not.

Many businesses are experimenting with AI, but far fewer have made it part of their core operations. The same pattern appears in mid-market companies: 77% of French ETIs report using generative AI, while only 17% of generative-AI users report tangible time savings.*

Sources: Goldman Sachs 10,000 Small Businesses Voices, 2026; *Bpifrance Le Lab, 2026 ETI Barometer.

Ring figures: small-business owners surveyed for Goldman Sachs 10,000 Small Businesses Voices, 2026.

One connected workflow

What an inquiry's path through the system looks like.

AI handles the predictable first steps. Your team takes over for judgment calls, pricing, and anything the system is not sure about.

Sample work

Studio builds and our own venture.

They show how we work. They are not client results.

  • The RetrofitSignal marketing site homepage: the RetrofitSignal wordmark, the headline 'Know which buildings to pursue next,' and a green primary call to action over a dark hero field.
    Public marketing site homepage. The matching workflow is not shown.
    Pilot in development13 Canons venture | Commercial-building intelligence

    RetrofitSignal

    Source-cited retrofit opportunity matching from public building records, with manual verification before any outreach.

  • MissionThread AI executive dashboard showing program readiness, budget, and recent program events for the fictional EdgeLink-X program.
    Executive dashboard. Fictional program, synthetic demo data.
    MVP completeStudio build | Program operations

    MissionThread AI

    Program operations with deterministic schedule and budget math, AI-drafted summaries, and human approval before changes.

  • Signal Dash experiments list showing draft and running experiments with owner, requested date, and started date.
    Experiments list. Sample data.
    CompleteStudio build | Experiment operations

    Signal Dash

    Experiment intake, tracking, statistical readouts, and recorded decisions, with an optional AI summary and a deterministic fallback.

See sample work

Process

Audit. Build. Improve.

Start with one high-value workflow, build it well, then measure and refine.

  1. Audit

    Find the highest-value opportunity

  2. Build

    Implement and connect the system

  3. Improve

    Measure it and refine what matters

Why 13 Canons

Practical systems, built to be used.

  1. Start with the business problem.

    We define the decision, delay, or friction before choosing a tool.

  2. Keep humans in control.

    Automation handles predictable work while people retain judgment and clear ways to intervene.

  3. Prefer evidence to hype.

    Recommendations are grounded in observed workflows, measurable outcomes, and explicit assumptions.

  4. Build for handoff.

    The system ships with clear ownership, documentation, and operating guidance so your team can run it.

Read all 13 principles

Common questions

Before you reach out.

  • Who does 13 Canons work with?

    Growing businesses in Greater Seattle, Washington, and beyond. Work is delivered remotely and scoped around the workflow, tools, and operating needs of each business.

  • How do we get started?

    Book a free 30-minute fit call to talk it through, or take the self-guided AI Opportunity Fit Check first. Either way, we identify the most useful next step before proposing a larger build.

  • What does it cost to get started?

    AI Front Desk & Follow-Up: Starting at $999 setup · Managed support from $199/month. Software, phone/SMS, and AI usage billed separately. Local Search & AI Visibility: Starting at $1,500 one-time · Optional optimization from $499/month per location. Websites & Connected Marketing: Starting at $3,500 one-time · Optional website care from $299/month. Ongoing marketing management is scoped separately. We confirm the scope and total cost before work begins.

  • Will I have to replace my current tools?

    Not automatically. We review what you already use and determine what should stay, connect, or change based on the workflow.

More questions on the About page

Start here

Bring us one bottleneck.

A short call is the fastest way to find out whether there is a useful first project.

Book a free 30-minute fit call (opens in a new tab)

Prefer to think it through first? Take the AI fit check.